You get poor email deliverability and open rates because you’ve been sent straight to the Junk folder.Īll in all, you’re not making it to the inboxes of your subscribers, and that directly translates to bad ROI.If your sender reputation isn’t high, your emails may not reach the inboxes of your customers with valid email addresses.This sends a signal to ISPs that your sender reputation shouldn’t be high. So what happens when you send an email campaign to a lot of addresses that aren’t valid anymore? This means that a huge amount of your mailing list subscribers’ emails won’t be valid after a year. Typically, email lists degrade at a rate of 22.5% each year. #VERIFY EMAIL ADDRESS WITHOUT SENDING EMAIL GMAIL VERIFICATION#The whole purpose of email verification is to ensure that a real person with a valid email address will receive and interact with the sent email. Let’s improve your email deliverability! What Is Email Verification?Įmail Verification is the process of verifying an email address is valid and improving the odds that it belongs to a real person. Here’s an article we wrote on email deliverability explained in a way marketers can understand.Īn important way to improve your email deliverability is through a process known as email verification, and to help you understand how it can impact the success of your email marketing, we’ve dug in deep. What? How? Why? This is because your email deliverability is decreasing. That certainly is the case with 48% of global mail that’s being marked as junk. Your emails aren’t getting through, they’re bouncing, and for every hundred subscribers, only ten are receiving your emails. Congratulations, you’re now an email marketer.īut with time, you realize that something is going on… What was once an active and engaged email list is now one that’s on life support. We’ll explain how email verification works and why it’s important to your email marketing.Įmail marketing starts off simple: you do your best to get a few hundred people on your mailing list through blog content, lead magnets, and other opt-in goodies, and then you start sending email newsletters using a popular Email Service Provider (ESP). If you’ve ever had to work in email marketing, you’ve probably had a headache or two because of email verification (or a lack thereof).
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